Sender One Westwood Logo
Graphic Design & Brand
For every new location, Sender One Climbing creates a special location-specific logo that represents elements unique to the area and neighborhoods. By understanding their brand image and being familiar with the development of the other location-specific logos, I studied the inspiration behind what would become the location logo for Sender One Westwood, their fourth climbing center located in the historic Westwood Village in Southern California.
inspiration
The major elements of inspiration are rooted in the history of Westwood Village and how Sender One Westwood will create new experiences in the old Mann Festival Theatre. Key features that were necessary to consider for the location logo included:
Film strips
Theater lights, spotlights
Projectors
early logo iterations / runners-up
final logo design
The final location logo design for Sender One Westwood includes details of a filmstrip and stage lights. The lights, specifically, create the letter “W” to represent Westwood. This logo also aligns with the other location-specific logos, using a line art approach and a minimalistic look and feel.